Our story
Made for dogs who deserve better
Headland Hounds was born on the Lancashire coast — inspired by our dog Bertie, who showed us exactly what real food should look like.
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Our story
Where it all began
We started Headland Hounds after years of reading ingredient labels and finding the same thing: fillers, additives, and ingredients we couldn't pronounce. Our own dogs deserved better, and we suspected yours did too.
So we went back to basics. Single ingredients. British farms. Air dried slowly to lock in flavour and nutrition — no heat, no shortcuts, no nonsense. What you see on the label is exactly what's in the bag. At Headland Hounds, we’re proud to be a small, independent business with big ambitions. For now, everything is carefully hand packed by ourselves, right here at Headland Hounds. Every order is prepared with the same care and attention we would want for our own dogs. We might be small today, but we’re hoping to grow — without ever losing the personal touch that makes Headland Hounds special. Natural treats. Carefully packed. Ethically sourced. Better for your dog and kinder to the planet. Because dogs aren’t just pets. They’re family.
What we stand for
Our principles
Single ingredient
Every treat contains exactly one ingredient. No fillers, no binders, no flavour enhancers. Just the real thing.
British sourced
We work directly with British suppliers we trust. Short supply chains mean fresher treats and full traceability.
Air dried, not baked
Low-temperature air drying preserves natural proteins and flavours that high-heat baking destroys. Better for your dog, better taste.
No nasties
No artificial colours, preservatives, or additives. Ever. If we wouldn't feed it to our own dogs, it doesn't go in the bag.
Happy customers
What our fantastic customers are saying
"My spaniel is incredibly fussy but absolutely demolished the venison treats. First treat she's ever finished without sniffing it for ten minutes first. We're converts."
Sarah M.
Owner of Rosie, 4-year-old Cocker Spaniel
"Love that I can actually read the ingredients — there's only one! My dog has a sensitive stomach and these are the first treats that haven't caused any issues. Will be ordering again."
James T.
Owner of Biscuit, 2-year-old Labrador
"Brilliant quality and fast delivery. You can tell these are made by people who genuinely care about what goes into their products. My two dogs go absolutely wild for the chicken feet."
Claire R.
Owner of Milo & Pepper, Border Collies
Questions & answers
Common questions
Get in touch
We're a small team and we love hearing from dog owners. Whether you have a question about our treats, need advice on what's right for your dog, or just want to share a photo of your pup — drop us a line.